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Coaching & Personal DevelopmentBeginner

Dr. BJ Fogg – Design for Behavior Change

The Fogg Behavior Model for understanding why habits do or don't stick

$299

Price on seller's site

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Opens on Kajabi

  • Self-paced of on-demand content

What you'll learn

  • The Fogg Behavior Model for understanding why habits do or don't stick
  • Designing 'Tiny Habits' that are easy enough to guarantee success
  • Using emotion, not repetition, to wire in new behaviors
  • Applying behavior design to your own life, coaching clients, or product design
  • Direct instruction from the Stanford researcher who created the methodology

About this course

A course/program on design for behavior change, covering the Fogg Behavior Model for understanding why habits do or don't stick; designing 'Tiny Habits' that are easy enough to guarantee success; using emotion, not repetition, to wire in new behaviors; applying behavior design to your own life, coaching clients, or product design.

Frequently Asked Questions

Is this for personal use or professional application?

It works for both — individuals building better habits and coaches, designers, or product teams applying behavior science to their work.

Do I need a science background?

No, the model is taught in plain language with practical exercises rather than academic theory.

Who created this?

Dr. BJ Fogg, founder of the Stanford Behavior Design Lab and creator of the Tiny Habits method.

Instructor

Dr. BJ Fogg

Founder

Dr. BJ Fogg, founder of the Stanford Behavior Design Lab and creator of the Tiny Habits method.

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