Plot
AI that watches social video 24/7 to uncover every brand mention
What is Plot?
Plot is an AI-powered video social listening platform that monitors brand mentions across social media 24/7 by analyzing audio, visuals, and captions—not just text. It helps marketing and community teams uncover user-generated content, track creator campaigns, and measure brand impact with 360° video analysis. Designed for social media teams, community managers, and researchers who need to understand conversations happening in video content at scale.
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Key Features of Plot
- Video social listening across all platforms
- AI reads audio, visuals, and captions (not just @handles)
- 360° analysis of every video
- Creator sourcing with precision matching
- Automatic UGC tracking and tagging
- Campaign performance measurement
- Cultural trend monitoring
- Custom reporting and insights
- Brand sentiment analysis
- Brand safety monitoring
- EMV (Earned Media Value) tracking
- Comment engagement tracking
Who Should Use Plot?
Track outbound comment engagement and measure team impact
Capture and measure UGC from gifted creators and brand activations
Monitor cultural moments and trends before they peak
Source and track creators across niches and audiences
Conduct AI-powered competitive benchmarking
Measure product-specific conversations and influencer campaigns
Perform deep market research on brand, category, and competitors
Plot: Pros & Cons
✓Pros
- Captures 8x more user-generated content than text-based tools
- Reads audio, visuals, and captions for comprehensive understanding
- Finds tagged and untagged brand mentions automatically
- Purpose-built workflows for community, creator, and research teams
- Provides 360° context (who, what, why) for every video
- Tracks cultural moments and trends in real-time
- Measures EMV and engagement impact
- Precision creator sourcing using owned AI models
Tool Details
- Pricing
- Free
- Category
- Smm Analytics
- Added
- Jul 2026
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