RevTrace - Track Your Revenue

Multi-touch attribution that shows exactly where your revenue comes from.

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Added Jul 2026

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What is Revtrace?

RevTrace is a multi-touch attribution platform that tracks customer interactions across all marketing channels - paid, organic, email, social, and direct. It uses pixel-level tracking and automatic visitor resolution to stitch anonymous visits to known customers, then calculates revenue attribution using five different models (first-touch, last-touch, linear, time-decay, position-based). Built for marketing teams that need to measure ROI and stop guessing which channels actually drive revenue.

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Key Features of Revtrace

Multi-Touch Journey Tracking across all channels
5 Attribution Models (First-touch, Last-touch, Linear, Time-decay, Position-based)
Real-Time Event Ingestion up to 500 events per batch
ROI & ROAS Dashboards with pre-computed daily metrics
Multi-Tenant Security with row-level Postgres security
Developer-First API with RESTful endpoints and SDKs
Automatic visitor resolution and channel detection
JavaScript snippet and Python/Node SDK for integration

Who Should Use Revtrace?

Measure marketing ROI across paid, organic, and email channels

Optimize ad spend by identifying wasted marketing budget

Calculate customer acquisition cost (CPA) per channel

Compare attribution models to understand channel credit distribution

Track revenue impact of marketing campaigns in real-time

Generate boardroom-ready attribution reports

Revtrace: Pros & Cons

✓Pros

Tracks every customer interaction across six major channels
Compare multiple attribution models side-by-side
Sub-100ms API response times for real-time insights
Integrate in under 10 minutes with simple JavaScript snippet
Automatic anonymous-to-known customer linking
No credit card required to start free tier
Secure multi-tenant architecture prevents data leakage
Developer-friendly with OpenAPI documentation

Frequently Asked Questions about Revtrace

What channels does RevTrace track?

RevTrace tracks customer interactions across Google Ads, Meta, Email, Organic search, Referral, and Direct traffic channels.

How long does it take to set up RevTrace?

You can go from zero to full attribution in under an hour with no complex setup or data engineering required. Integration takes just 5 steps.

What attribution models are available?

RevTrace offers five attribution models: First-touch, Last-touch, Linear, Time-decay, and Position-based. You can compare them side-by-side to see how credit shifts between channels.

Does RevTrace require a credit card to start?

No, RevTrace offers a free tier with no credit card required. You can upgrade as your tracking volume grows.