Sellatrix

AI sales assistant that turns WhatsApp chats into confirmed orders

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Added Jul 2026

sellatrix.com

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What is Sellatrix?

Sellatrix is an AI sales assistant that automates product discovery and checkout on WhatsApp, Telegram, and web widgets. It runs a deterministic 17-step pipeline on every message—never improvising—to guide customers from product search through order confirmation. Built for retail and e-commerce teams, it reduces sales cycle friction while ensuring accurate order placement without accidental purchases.

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Key Features of Sellatrix

Intelligent catalog search with variant disambiguation
Guided in-chat order placement and checkout
Multi-step address and payment collection
Explicit order confirmation before purchase
Human handoff with in-dashboard messaging
Deterministic 17-step processing pipeline
Multi-channel support (WhatsApp, Telegram, Twilio, Web Widget)
Budget and fuzzy product matching
Multi-tenant architecture with per-branch configuration
Bring your own LLM (OpenAI, Gemini, Groq)

Who Should Use Sellatrix?

Enable retail teams to handle product inquiries and orders via WhatsApp

Automate customer checkout flows on messaging platforms

Manage handoffs between AI assistants and human agents

Scale sales support across multiple regional branches

Reduce order placement friction in e-commerce

Sellatrix: Pros & Cons

✓Pros

Deterministic design—fixed 17-step pipeline ensures predictable behavior
No accidental purchases—explicit confirmation required before order creation
Multi-channel unification—same engine across WhatsApp, Telegram, Twilio, Web
Human agent integration—seamless handoff and in-platform messaging
Flexible LLM configuration—bring your own API key
Fast response times—2.3s average
High conversion rate—68% conversion mentioned
Robust security—HMAC signature verification on webhooks

Frequently Asked Questions about Sellatrix

How does Sellatrix ensure orders are placed correctly without mistakes?

Every order requires explicit confirmation before creation. Sellatrix runs a fixed 17-step deterministic pipeline on every message, collecting address and payment details step-by-step before the customer must confirm the final amount.

What channels does Sellatrix support?

Sellatrix works on WhatsApp, Telegram, Twilio, and Web Widget — all powered by the same underlying engine.

Can we use our own LLM with Sellatrix?

Yes. Sellatrix supports OpenAI, Google Gemini, and Groq. You configure your preferred model per tenant with your own API key.

How does human handoff work?

Agents can claim conversations, reply to customers, and resolve handoffs directly from the Sellatrix dashboard without switching to WhatsApp. The AI automatically re-enables when the handoff is resolved.

What do you mean by a deterministic pipeline?

Sellatrix processes every message through 17 ordered steps with built-in guards that short-circuit early. Tools only execute when needed—it is not an LLM free-for-all.