Wati - WhatsApp Business API Platform
Send bulk WhatsApp messages and automate customer support on WhatsApp Business API
What is Wati?
Wati is a WhatsApp Business API platform that enables businesses to send broadcast messages, automate support with chatbots, manage team inboxes, and run marketing campaigns on WhatsApp. As an official WhatsApp Business Solution Provider, Wati provides access to the WhatsApp Business API without requiring direct Meta approval. Used by e-commerce, education, healthcare, and real estate businesses to engage customers on their preferred messaging channel.
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Key Features of Wati
- Official WhatsApp Business API access
- Bulk broadcast messaging
- No-code chatbot builder
- Team shared inbox
- Automated reply workflows
- Contact management and tagging
- Template message library
- Shopify and WooCommerce integration
- CRM integrations
- Analytics and message tracking
Who Should Use Wati?
Send order updates and shipping notifications on WhatsApp
Run promotional broadcasts to opted-in customers
Automate customer support with chatbots
Collect leads via WhatsApp click-to-chat ads
Send appointment reminders and confirmations
Manage team responses to WhatsApp inquiries
Wati: Pros & Cons
✓Pros
- Official BSP â no account ban risk
- Easy no-code chatbot builder
- Good Shopify integration for e-commerce
- Team inbox great for support teams
- Competitive pricing for WhatsApp API
✕Cons
- Meta conversation pricing adds to cost
- Templates require Meta approval
- Learning curve for automation setup
- Limited to WhatsApp only
Frequently Asked Questions about Wati
What is Wati and how does it work?
Wati is an official WhatsApp Business API platform that lets businesses send bulk broadcasts, automate support chatbots, and manage team inboxes on WhatsApp - providing API access without requiring direct Meta application.
How much does Wati cost?
Wati plans start at Growth for $49/mo (1,000 conversations), Pro for $99/mo, Business for $299/mo, and Enterprise custom. Note: Meta charges additional per-conversation fees on top of Wati subscription pricing.
Tags
Tool Details
- Company
- Wati
- Pricing
- Free
- Languages
- English,Spanish,Portuguese,Arabic,Hindi,French,German,Bahasa,50+ WhatsApp supported languages
- Category
- Email Automation
- Added
- Jun 2026
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