Basis Technologies
Media automation platform for digital advertising operations
About Basis Technologies
Basis Technologies, known as Centro until its 2021 rebrand, is a Chicago based advertising software company founded in 2001 by CEO Shawn Riegsecker. Its platform consolidates programmatic, publisher direct, connected TV, search, and social advertising into a single system for planning, activation, and financial reconciliation, aiming to reduce the manual work involved in running digital campaigns. The company is privately held and has been repeatedly recognized as a top workplace in the advertising technology industry.
Services
- Media Automation Platform - unified planning, buying, and reconciliation across advertising channels
- Demand Side Platform - cross device targeting, brand safety, and private marketplace access
- Enterprise API - custom programmatic solutions integrated into existing systems
- Media Consulting - omnichannel strategy and activation support for advertisers
- Basis Assistant - automated campaign notes and centralized document storage
Services Offered
2 services offered by Basis Technologies
n8n, Make, Zapier and custom automation pipelines
Awards & Recognition
Frequently Asked Questions
What does Basis Technologies do?
Basis Technologies provides a media automation platform that unifies digital advertising planning, buying, activation, and billing reconciliation.
When was Basis Technologies founded?
The company was founded in 2001 under the name Centro and rebranded to Basis Technologies in 2021, and is headquartered in Chicago.
Is Basis Technologies publicly traded?
No, Basis Technologies is privately held and backed by investors including FTV Capital and Neuberger Berman.
What channels does the Basis platform cover?
The platform covers programmatic, publisher direct, connected TV, search, and social advertising in one unified system.
AI Tools They Use
Industry Focus
Company Details
- Chicago, United States
- Founded 2001
- Shawn Riegsecker
- Enterprise software licensing
- English
Social
- Verified badge on profile & listings
- Priority ranking in search results
- Contact button visible to visitors
- Cross-linked from AI tool pages
One-time · no renewals · lifetime listing
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