Mediaocean
Advertising infrastructure for global media and agency operations
About Mediaocean
Mediaocean is an advertising technology company formed in 2012 through the merger of Donovan Data Systems and MediaBank, and headquartered in New York City. Its software manages media planning, buying, ad serving, financial reconciliation, and billing across programmatic, publisher direct, search, and social channels, processing more than 200 billion dollars in annualized media spend for agencies, brands, and media owners. The company has grown through acquisitions including Flashtalking, 4C Insights, and Innovid, and is currently backed by TA Associates and CVC Capital Partners.
Services
- Media Planning and Buying - unified workflow across programmatic, publisher direct, search, and social channels
- Financial Reconciliation - billing, invoicing, and workforce time management for advertising operations
- Ad Serving and Creative Personalization - the Flashtalking platform for cross channel ad delivery
- Partner Connectivity - the Connect platform linking marketers with media suppliers, data providers, and ad servers
- Cross Channel Reporting - unified analytics across omnichannel advertising campaigns
Services Offered
2 services offered by Mediaocean
Data pipelines, BI dashboards, and AI insights
Awards & Recognition
Frequently Asked Questions
What does Mediaocean do?
Mediaocean provides advertising infrastructure software that unifies media planning, buying, ad serving, and financial reconciliation for agencies, brands, and media owners.
When was Mediaocean founded?
Mediaocean was formed in 2012 through the merger of Donovan Data Systems and MediaBank, and is headquartered in New York City.
How large is Mediaocean's platform?
Mediaocean manages more than 200 billion dollars in annualized media spend and supports over 100,000 users across its products.
Who owns Mediaocean?
Mediaocean is currently backed by TA Associates and CVC Capital Partners, after an earlier period of ownership by Vista Equity Partners.
AI Tools They Use
Industry Focus
Company Details
- New York, United States
- Chicago · IL · London · UK · Tel Aviv · Israel · Pune · India · Sydney · Australia · Toronto · Canada · Paris · France
- Founded 2012
- Formed from merger of Donovan Data Systems and MediaBank
- Enterprise software licensing
- English
Social
- Verified badge on profile & listings
- Priority ranking in search results
- Contact button visible to visitors
- Cross-linked from AI tool pages
One-time · no renewals · lifetime listing
Is this your company? Claim or update listing
Similar Companies
Other Ai Advertising agencies you might consider
Deep learning advertising platform for predictive media buying
Media automation platform for digital advertising operations